There was a time when Bad Boy Records were the hottest thing in Hip Hop and RnB with the likes of Biggie, Mase, Lil Kim, Faith Evans, Mary J Blige, 112 and of course Puffy/Diddy all dropping killer tracks that were storming the charts globally. The influence of the music that came from this collection of artists should not be underestimated and it could be argued that they created that Hip Hop / RnB bridge sound that we now know and love from the likes of Drake and Tinashe.
With the arrival of Neo-Soul in the late 90’s and the rising emphasis on the need for ‘real’ music with a more organic sound, along with a lot of personal problems in the lives of the Bad Boy artists, there was a rapid decline in hits, despite efforts to try and re-launch New Edition and re-vamp 112.
Rewind a few years later to last night and Diddy storms onto the BET Awards stage to remind everyone what they’ve been missing!! With a killer 10 minute tribute that saw 112, Mase, Faith Evans, Lil Kim, French Montana, Jadakiss and Pharrell performing with unmatchable energy and conviction the Bad Boy camp definitely grabbed the attention of everyone at home and in the audience (who were seriously hyped!)
There’s always a risk with throwback performances that artists might just end up proving that their time is over, luckily this was the complete opposite! Everyone looked good, sounded great and even Lil Kim was back in full force bursting up from nowhere and owning the stage. But this reunion wasn’t just about nostalgia, it serves as a reminder that Bad Roy Records made INCREDIBLE music that still sounds fresh and with the last track being a forthcoming one from Pharrell and Diddy, lets hope that Bad Boy Entertainment are coming back to conquer once again!